Privacy Notice

LOAM is operated by Fernway Group Ltd., the data controller for merchant account data (registration, billing, support). For end customers of stores hosted on LOAM, each merchant is the controller of their own customer data; LOAM acts as processor.

When you create a LOAM account we collect your name, business email, store details, and — where applicable — KYC information required by our payments partner. We process this to provide the platform, support your account, and meet legal obligations.

For end customers of your store, we process the data necessary to fulfil orders (name, address, contact information) and to run the storefront experience (browsing history, cart state, conversations with Kiln). This data lives in your tenant's isolated database and is not shared across merchants.

Performance of contract (running the platform and your store), legitimate interests (security, fraud prevention, product improvement), and consent where required (analytics, marketing email opt-ins).

We use Stripe (payments), our hosting provider, Anthropic / model providers (AI features), and a small set of operational tooling vendors. A current list is available on request.

Where data is transferred outside the UK or EEA, we rely on Standard Contractual Clauses or equivalent safeguards. Specific destinations and safeguards are documented in our DPA.

Access, rectification, erasure, restriction, objection, portability — exercise any of these by emailing privacy@loam.st. We will respond within statutory timeframes and identify any limitations that apply.

Account data is retained while you have an active account and for a defined period afterwards for legal and operational reasons. End-customer data retention is governed by each merchant's own policy as set in their store settings.

Email privacy@loam.st or write to Fernway Group Ltd. (address available on request). You also have the right to lodge a complaint with a supervisory authority.