Wix gives you Wix ADI suggestions and a drag-and-drop canvas. LOAM generates your brand identity, your full catalogue copy, your storefront pages, and your customer agent — before you choose a template. The work Wix asks you to do, LOAM does for you.
Wix's most-cited limitation: switch templates and you start over. LOAM separates content from presentation — change themes any time, keep your products, copy, and brand identity intact.
Wix Stores works for very small catalogues. It struggles with multi-location inventory, advanced shipping rules, real subscription logic, and complex returns. LOAM runs on Medusa v2 — the same primitives serious DTC brands pick when they outgrow Shopify.
Wix historically struggled with SEO (URL structures, JS rendering, redirect handling). LOAM is Next.js 16 SSR with proper canonicals, sitemap, schema graph, and OG images per route. Built for ranking, not retrofitted for it.
Wix stores your data in its multi-tenant CMS. LOAM provisions you a Postgres database in isolation, exportable any time. Stronger data ownership posture than most competitors.
We'd rather you pick the right tool than churn out of LOAM in three months.
If you've never touched a website before, Wix's onboarding is genuinely best-in-class for getting something live by lunch. LOAM skips most of that by generating the store for you, but if you want to browse 900 templates and pick one yourself, Wix has more to look at.
If your business is half retail, half scheduling / membership / restaurant, Wix's bundled apps cover those in a way LOAM doesn't today. Worth knowing before switching.
| Feature | LOAM | Wix |
|---|---|---|
AI brand + catalogue + agent generation Wix ADI suggests layouts; doesn't generate brand+catalogue+agent end-to-end. | ✓ | Partial |
Theme swap without losing content | ✓ | — |
Native MCP / llms.txt / agent surfaces | ✓ | — |
Built-in customer agent | ✓ | — |
Real cart + multi-step checkout | ✓ | ✓ |
Multi-location inventory | ✓ | Partial |
Subscription products | ✓ | Partial |
SEO foundations (sitemap, schema, OG, canonical per route) | ✓ | Partial |
Per-tenant database isolation | ✓ | — |
Stripe Connect in merchant's name | ✓ | Partial |
Template library size | Partial | ✓ |
Built-in booking / restaurant features | — | ✓ |
Platform pricing (commerce entry) | Free in beta | $29/mo Core |
Wix ADI (AI Design Intelligence) suggests layouts during onboarding. It doesn't write your product copy, generate your brand identity, build your customer agent, or run a lifecycle email programme in your voice. LOAM does all of those before you write a line. It's the difference between AI as suggestion and AI as production.
Yes. LOAM separates content from presentation; switching themes preserves your products, copy, pricing, and customer data. The template is just one of several layers we render against. On Wix, switching template means starting over — that's by design.
In the traditional sense yes — you can't drag a paragraph around the canvas the way you can on Wix. But LOAM is easier in the sense that you don't have to build the store at all: it generates from a description. If you've never run a store before, LOAM compresses the 'where do I even start' problem into five questions.
No. Those are Wix's strongest non-commerce features, and we're not chasing them. LOAM's focus is generated commerce — brand, catalogue, storefront, customer agent. If your business is half retail, half scheduling, Wix may still be the right tool.
Free during beta. No credit card. Bring a domain when you're ready.