Wix alternative

For when your store needs to be taken seriously.

Wix is the friendliest beginner builder in the category. It's also the one that ranks worst on SEO, can't change themes without a rebuild, and bolts AI on as a feature rather than running on it. LOAM generates the whole store; Wix asks you to drag it together.

Where LOAM wins.

Generated, not assembled

Wix gives you Wix ADI suggestions and a drag-and-drop canvas. LOAM generates your brand identity, your full catalogue copy, your storefront pages, and your customer agent — before you choose a template. The work Wix asks you to do, LOAM does for you.

Theme swap without rebuild

Wix's most-cited limitation: switch templates and you start over. LOAM separates content from presentation — change themes any time, keep your products, copy, and brand identity intact.

Real commerce engine (Medusa v2)

Wix Stores works for very small catalogues. It struggles with multi-location inventory, advanced shipping rules, real subscription logic, and complex returns. LOAM runs on Medusa v2 — the same primitives serious DTC brands pick when they outgrow Shopify.

SEO foundations done right from day one

Wix historically struggled with SEO (URL structures, JS rendering, redirect handling). LOAM is Next.js 16 SSR with proper canonicals, sitemap, schema graph, and OG images per route. Built for ranking, not retrofitted for it.

Per-tenant database, not a shared CMS

Wix stores your data in its multi-tenant CMS. LOAM provisions you a Postgres database in isolation, exportable any time. Stronger data ownership posture than most competitors.

Where Wix is still the right call.

We'd rather you pick the right tool than churn out of LOAM in three months.

  • Largest template library + friendliest beginner UX

    If you've never touched a website before, Wix's onboarding is genuinely best-in-class for getting something live by lunch. LOAM skips most of that by generating the store for you, but if you want to browse 900 templates and pick one yourself, Wix has more to look at.

  • Wix Bookings, Wix Members, restaurant features

    If your business is half retail, half scheduling / membership / restaurant, Wix's bundled apps cover those in a way LOAM doesn't today. Worth knowing before switching.

Side-by-side.

FeatureLOAMWix
AI brand + catalogue + agent generation
Wix ADI suggests layouts; doesn't generate brand+catalogue+agent end-to-end.
Partial
Theme swap without losing content
Native MCP / llms.txt / agent surfaces
Built-in customer agent
Real cart + multi-step checkout
Multi-location inventory
Partial
Subscription products
Partial
SEO foundations (sitemap, schema, OG, canonical per route)
Partial
Per-tenant database isolation
Stripe Connect in merchant's name
Partial
Template library size
Partial
Built-in booking / restaurant features
Platform pricing (commerce entry)
Free in beta$29/mo Core

Common questions.

Wix has AI too — what's different?

Wix ADI (AI Design Intelligence) suggests layouts during onboarding. It doesn't write your product copy, generate your brand identity, build your customer agent, or run a lifecycle email programme in your voice. LOAM does all of those before you write a line. It's the difference between AI as suggestion and AI as production.

Can I switch templates on LOAM without losing my store?

Yes. LOAM separates content from presentation; switching themes preserves your products, copy, pricing, and customer data. The template is just one of several layers we render against. On Wix, switching template means starting over — that's by design.

Is LOAM harder for beginners than Wix?

In the traditional sense yes — you can't drag a paragraph around the canvas the way you can on Wix. But LOAM is easier in the sense that you don't have to build the store at all: it generates from a description. If you've never run a store before, LOAM compresses the 'where do I even start' problem into five questions.

Does LOAM do bookings or restaurant ordering?

No. Those are Wix's strongest non-commerce features, and we're not chasing them. LOAM's focus is generated commerce — brand, catalogue, storefront, customer agent. If your business is half retail, half scheduling, Wix may still be the right tool.

A store that's actually ready to scale.

Free during beta. No credit card. Bring a domain when you're ready.