Merchants own their brand
Marketplaces aggregate buyers but absorb the customer. LOAM hosts merchants who keep their domain, their data, and the relationship — we are not a marketplace.
Four beliefs that shape everything we build.
AI should generate, not just suggest
Most AI store tools nudge you with a prompt and leave the work to you. LOAM writes the catalogue, draws the brand, and lays out the storefront — then hands it back for refinement.
Real isolation, not shop_id
Every store on LOAM runs in its own Postgres database with its own Stripe account. Data leakage between merchants isn't a bug we have to engineer around; it's architecturally impossible.
Agent-shoppable from day one
Every store ships with MCP, llms.txt, and an OpenAPI manifest — discoverable by ChatGPT, Claude, Perplexity, and your own agents. Commerce that AI can actually transact in.
Fernway Group Ltd.
LOAM is operated by Fernway Group Ltd., a UK-registered company. The team behind LOAM has been building commerce software for over a decade — Medusa, Stripe Connect, and the long tail of Shopify apps that should have been built into the platform.
We're small, fully remote, and shipping every week. If you want to know what we're working on, the blog runs at loam.st/blog. If you want to talk to us, email hello@loam.st.
We'd rather show you than tell you.
Five answers and a few minutes is all it takes to see what LOAM generates for your brand.