Features

Everything you'd buy piecemeal. Together. Generated.

Shopify gives you a checkout; Framer gives you a builder; AI tools give you copy and images. LOAM gives you the whole store — brand, catalogue, storefront, customer agent, and payments — generated together and edited as one thing.

AI brand generation

Logo lockup, type system, palette, voice, and visual rules — drafted from five answers about what you sell and refined on the same screen.

AI catalogue + product copy

Every product written, photographed-cued, tagged, and merchandised. The agent lays out collections, cross-sells, and category nav from your answers.

Generated storefront

Homepage, product pages, cart, checkout, and the email programme — composed from your brand, live on a temporary URL within minutes.

Customer agent

Trained on your catalogue and your voice from day one. Answers product questions, recommends, recovers carts. Tone tuning handed back to you.

Stripe Connect payments

Standalone Stripe account in your name — Express onboarding completes in minutes. We never hold your funds; payouts go direct to your bank.

Custom domains

Bring your domain whenever you're ready; LOAM handles the DNS, TLS, and HSTS. Multi-domain stores are first-class — useful for international and B2B fronts.

Lifecycle email programme

Welcome series, abandoned cart, post-purchase, and re-engagement — sent in your voice from your domain. Templates are editable; cadence is sensible by default.

Per-tenant database isolation

Your store runs in its own Postgres database, not in a shared shop_id namespace. Stronger isolation than Shopify; full export anytime.

Native agent surfaces

Every store ships with MCP, llms.txt, an OpenAPI 3.1 manifest, and agent-skills index — discoverable by ChatGPT, Claude, Perplexity, and your own agents from day one.

Theme system

Curated themes, each ported to your brand on first paint. Switch themes without losing copy or product data; preview before you commit.

How LOAM compares to what you're using today.

vs Shopify

Shopify gives you a checkout and an app store; the rest you buy (theme, copywriter, designer, automation apps). LOAM generates the brand, catalogue, copy, and agent natively — same Stripe-grade checkout, no app tax.

vs Framer / Webflow

Framer and Webflow are website builders with a payment widget bolted on. LOAM is a real commerce platform — cart, checkout, orders, fulfilment, lifecycle email — with the brand and copy generated, not blank-page.

vs marketplaces

Etsy, Amazon, and the like aggregate buyers but hold the customer relationship. LOAM hosts; merchants own their brand, their domain, their data, and the path from first visit to repeat purchase.

Describe what you sell. We build everything.

Free during beta. No credit card. Bring a domain whenever you're ready.