AI brand generation
Logo lockup, type system, palette, voice, and visual rules — drafted from five answers about what you sell and refined on the same screen.
AI catalogue + product copy
Every product written, photographed-cued, tagged, and merchandised. The agent lays out collections, cross-sells, and category nav from your answers.
Generated storefront
Homepage, product pages, cart, checkout, and the email programme — composed from your brand, live on a temporary URL within minutes.
Learn more →Customer agent
Trained on your catalogue and your voice from day one. Answers product questions, recommends, recovers carts. Tone tuning handed back to you.
Learn more →Stripe Connect payments
Standalone Stripe account in your name — Express onboarding completes in minutes. We never hold your funds; payouts go direct to your bank.
Learn more →Custom domains
Bring your domain whenever you're ready; LOAM handles the DNS, TLS, and HSTS. Multi-domain stores are first-class — useful for international and B2B fronts.
Learn more →Lifecycle email programme
Welcome series, abandoned cart, post-purchase, and re-engagement — sent in your voice from your domain. Templates are editable; cadence is sensible by default.
Learn more →Per-tenant database isolation
Your store runs in its own Postgres database, not in a shared shop_id namespace. Stronger isolation than Shopify; full export anytime.
Native agent surfaces
Every store ships with MCP, llms.txt, an OpenAPI 3.1 manifest, and agent-skills index — discoverable by ChatGPT, Claude, Perplexity, and your own agents from day one.
Learn more →Theme system
Curated themes, each ported to your brand on first paint. Switch themes without losing copy or product data; preview before you commit.
Learn more →How LOAM compares to what you're using today.
vs Shopify
Shopify gives you a checkout and an app store; the rest you buy (theme, copywriter, designer, automation apps). LOAM generates the brand, catalogue, copy, and agent natively — same Stripe-grade checkout, no app tax.
LOAM vs Shopify, in full →vs Framer / Webflow
Framer and Webflow are website builders with a payment widget bolted on. LOAM is a real commerce platform — cart, checkout, orders, fulfilment, lifecycle email — with the brand and copy generated, not blank-page.
vs marketplaces
Etsy, Amazon, and the like aggregate buyers but hold the customer relationship. LOAM hosts; merchants own their brand, their domain, their data, and the path from first visit to repeat purchase.
Describe what you sell. We build everything.
Free during beta. No credit card. Bring a domain whenever you're ready.