The voice
Sora is built around emptiness as a design choice. Sans-serif throughout, square corners, mostly white, one saturated accent. The right pick for product-first brands where the photography does all the work and the design steps back.
Best for
- Product-first DTC where the product is the hero
- Modern home + tech accessories
- Stationery + tools + everyday objects
- Brands that want type to disappear
Identity
Sans-only typographySquare cornersNear-white paletteOne saturated accent
Sora is on the way.
We're shipping themes one at a time, refining each to the same Pilot-quality bar as Adagio. Get notified when this one lands.
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