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Honey

Warm, soft, friendly.

The voice

Honey is the warm one. Friendly type, soft rounded corners, peach-and-ochre palettes, slight stickiness. Perfect for kids, food, home goods, and any brand with a smile in its voice.

Best for

  • Kids brands + family lifestyle
  • Food + drink with personality
  • Home goods that prefer warm over cool
  • Anything that should feel like a hug

Identity

Rounded display typeSoft corners (large radius)Peach + ochre paletteFriendly voice

Honey is on the way.

We're shipping themes one at a time, refining each to the same Pilot-quality bar as Adagio. Get notified when this one lands.

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