A Framer alternative for when the site needs to sell.
Framer is wonderful for marketing sites. When the point is a store — products, carts, payments, customer accounts — LOAM gives you the same design-led feel with commerce as the foundation rather than an embed.
A storefront, not an embed
Framer shops typically lean on third-party embeds for real selling. LOAM's cart, checkout and accounts are native to the platform.
Animation-literate themes
LOAM themes ship scroll-aware, motion-respectful interactions out of the box — design polish without hand-wiring.
AI with hands
Kiln drafts your catalogue and copy inside the dashboard; agent protocols make the storefront machine-readable.
Pricing built around selling
Every plan includes the whole platform; the only thing that changes with price is your LOAM Pay rate and scale features.
Side by side
| Feature | LOAM | Framer |
|---|---|---|
| Visual editor with true live preview The storefront itself renders inside the editor. | ✓ | ✓ |
| Payments built in, you as merchant of record | ✓ | — |
| Platform transaction rate drops by plan 2% on Basic down to 0% on Plus. | ✓ | — |
| AI copilot on real store data | ✓ | Partial |
| Storefront readable by AI shopping agents Opt-in, rate-limited agent protocols. | ✓ | — |
| Import and run Shopify themes | ✓ | — |
| £1/month intro offer + free trial | ✓ | Varies |
Comparison reflects each platform’s standard self-serve offering at the time of writing — check Framer’s own site for their current plans.
Thinking of switching?
Keep your marketing site wherever you like — point it at a LOAM store and let the trial do the convincing.
Comparing more options? See all comparisons.