A Webflow alternative where commerce is the core, not a category.
Webflow is a superb design tool. LOAM is a commerce platform with a designer's editor on top — full visual control where it matters, and real orders, payments, accounts and AI underneath.
Design control without the class system
LOAM's editor works in sections, blocks and brand tokens — visual freedom that stays consistent, instead of hand-managed classes per page.
Commerce that's actually finished
Customer accounts, faceted search, order management and built-in payments — areas where Webflow Ecommerce stops short.
AI as a first-class user
The same contract the editor uses is the one Kiln and shopping agents use — your store is legible to machines by design.
Merchant-of-record payments
LOAM Pay settles to your account with a platform rate that falls to 0% on Plus.
Side by side
| Feature | LOAM | Webflow |
|---|---|---|
| Visual editor with true live preview The storefront itself renders inside the editor. | ✓ | ✓ |
| Payments built in, you as merchant of record | ✓ | Varies |
| Platform transaction rate drops by plan 2% on Basic down to 0% on Plus. | ✓ | — |
| AI copilot on real store data | ✓ | Partial |
| Storefront readable by AI shopping agents Opt-in, rate-limited agent protocols. | ✓ | — |
| Import and run Shopify themes | ✓ | — |
| £1/month intro offer + free trial | ✓ | Varies |
Comparison reflects each platform’s standard self-serve offering at the time of writing — check Webflow’s own site for their current plans.
Thinking of switching?
Keep designing — just do it on a platform where the checkout, accounts and search are already done.
Comparing more options? See all comparisons.